Texas Music Seminar 2018

The seminar will take place at the Hilton College Station & Conference Center in College Station, TX on December 3rd & 4th and is designed to give aspiring artists a full day of information and tools from industry experts to help them navigate the Texas music scene a little better.

Only 250 tickets will be made available and we do expect this event to sell out!

The Seminar

 The entire seminar is centered around entry-level questions and answers in the form of presentations, speeches, panels,  moderated Q&A and audience Q&A. While the bulk of the content will revolve around the Texas/Red Dirt Scene, all most all of it will be relevant to pretty much any independent country, bluegrass, Americana, folk, or southern rock musicians.

Submit questions to be answered during the seminar here


The Texas Music Seminar will provide aspiring artists great opportunities to meet other artists, meet industry professionals, find new resources and network!

We will also be compiling a playlist of songs from artists who attending the seminar so we can all explore each other's music! Just fill out the info below and we'll take care of the rest!

Texas Music Seminar Spotify Playlist Submission Form

Jam Sessions

We're excited to announce that we will have two jam sessions this year!  One will take place on Monday evening after the last session at the Hilton Ballroom and one will take place on Tuesday evening at The Tap!  Artists will have the opportunity to sign up for both nights.  Due to there being limited time slots, names will be randomly drawn 3 weeks before the seminar. Sign ups for the Jam Sessions will be made available soon!

Jam Session sign up

Schedule & Agenda

*All events are subject to change


1:30 - Registration/Check-In

2PM: Building a Brand - Merch, image, campaigns, design, and more!

  • Tiffini Brock
  • Mark Sanders
  • Taylor Ashlynn
  • Jackson Conrad

3PM: Music Law 101:  copyright, publishing agreements, management agreements, recording agreements, distribution agreements, etc.

  • Mike Tolleson
  • Gwen Seale

4PM: The Pre-Release Stage : All the things you need to check off the list before releasing a new project!

  • David Macias
  • Tiffini Brock
  • Jill McGuckin
  • Christina Ramirez
  • Alex Torrez

5PM:  Texas Talk:  A journey through Texas radio, the Texas charts, Texas music scene history, Texas music and the economics!

  • Debbie Green
  • Chris Fox
  • Dave Smith
  • Brendon Anthony
  • Panelist TBA

6PM: Spotify Artist Insights Presentation: Covering all the basics of Spotify for Artists!

  • Presenter TBA

7PM - Break for Dinner

8PM-11PM Acoustic Jam and Cocktails



8:30: Registration/Check-in

9AM: Radio Promotion: All things radio promotion!

  • Debbie Green
  • Tami Millspaugh
  • Tiffini Brock
  • Dave Smith

10AM: Finding Your Sound: Creativity, Originality, Authenticity, and Quality!

  • David Macias
  • Gino Genaro
  • Tami Millspaugh
  • John Dickson
  • Erik Herbst

11AM: Publishing Presentation: An introductory guide in to the world of publishing!

  • Scott Gunter

11:50: Lunch

12:30 Touring Strategy: Touring strategy, figuring out which markets to hit, getting opening gigs for bigger artists and more!

  • Eddie Kloesel
  • Jeb Hurt
  • Panelist TBA
  • Panelist TBA
  • Panelist TBA

1:30 Artist Management: Tour management, marketing, business strategy, revenue management and more!

  • Gino Genaro
  • Eddie Kloesel
  • Tiffini Brock
  • Alex Torrez

2:30: The Digital Age: Social media, music streaming, websites, video content and more!

  • Rita Ballou
  • Chris Fox
  • Jeb Hurt
  • Panelist TBA
  • Panelist TBA

3:30:The Art of the Pitch: Reaching out to talent buyers, booking agents, management, publications and how those entities make their decisions!

  • John Dickson
  • Kolby Cunningham
  • Christina Ramirez
  • Panelist TBA
  • Panelist TBA

4:30PM: A Deep Dive in to Spotify: All things Spotify in relation to Country Music and the Texas/Red Dirt Scene!

  • Speaker TBA

5:30PM: Artist Panel:  3 accomplished artist will share their insights and experiences!

  • Artist TBA
  • Artist TBA
  • Artist TBA

7PM-11PM: After Party & Acoustic Jam at The Tap


Alex Torrez - Torrez Music Group (Shotgun Rider, Jamie Lin Wilson, Kylie Rae Harris, Triston Marez)

Brendon Anthony - Texas Music Office

Chris Fox - Texas Music Pickers

Christina Ramirez - Texas Music Pickers

Dave Smith - Texas Regional Radio Report & Dave Smith Promotions

David Macias- Thirty Tigers

Debbie Green - Debbie Green Promotions

Erik Herbst - The Panhandle House

Eddie Kloesel - Triple 8 Management (Whiskey Myers, Sam Riggs, Chase Rice)

Gino Genaro - CDA Entertainment (Aaron Watson, Cameran Nelson)

Gwen SealeMike Tolleson & Associates, Inc.

Jackson Conrad - CC Creations

Jeb Hurt - Red 11 Music

John Dickson - Dickson Productions (Steamboat MusicFest, Rio Frio Fest)

Jill McGuckin - McGuckin PR

Kolby Cunningham - Twisted J Live

Mark Sanders - 3 Twenty One Media

Mike Tolleson  - Mike Tolleson & Associates, Inc.

Rita Ballou - KOKE FM

Scott Gunter - Durango Artists (Cody Johnson, Roger Creager, Randall King)

Taylor Ashlynn - Texas Music Pickers

Tami Millspaugh - Texas Record Chick

Tiffini Brock - Blue Lark Entertainment

More to be announced!!




Stay in the Loop with Updates and Announcements on the Texas Music Seminar 2018

Email - Newsletter

Click "Interested" or "Going" on our Texas Music Seminar Facebook Event

If you're interested in getting your brand, business, products, or services in front of 200+ people in the Texas/Red Dirt Scene email us at TexasMusicPickers@gmail.com


Is there an age limit?

There is not an age limit.


Can I bring a laptop? Will there be WiFi avaliable?

Yes and yes.


Do I have to stay at the Hilton?

No, you can stay wherever you'd like; however The Hilton is the only place we have a special rate.




I have been to The Texas Music Pickers Seminar every year since the beginning. It allowed me to absorb helpful information from other big artists and business people that I looked up to in the scene. Everything from personal artist stories to social media to learning how to get on with a booking agency, this seminar will leave you intrigued and inspired. So check it out, market yourself, build relationships, and take in some very helpful and useful information about our Texas music scene!

Chris Colston



Last year I attended the Texas Music Seminar for the first time. I was very impressed. The panels were very informative and the staff was super helpful. In addition, I got to meet a lot of Texas talent. This is a great value and I look forward to attending the seminar again this year.

Mark Lambert



Attending the Texas Music Seminar was a great experience, especially getting to network with others and meeting other artists and experts in this industry. Looking forward to attending again!

Bonnie Lang


About Chris Fox

Music addict, a sucker for heartbreak songs, and avid Houston sports fan! I'am also the Editor-in-Chief of Texas Music Pickers.
View all posts by Chris Fox →

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