Spotify and Facebook Are Platforms of Choice for Texas/Red Dirt Fans

Over the last few weeks, we conducted the fan voting portion of our Texas Music Pickers Awards.  In order to understand our target demographic a little better, we added a few optional survey questions this year.  Two of those questions were:

  • On which social media platform are you active on the most?
  • Which audio platform do you use the most when consuming Texas/Red Dirt Music?

The results were a little surprising…

Social Media

We had 2,673 people that chose to respond to the question.

I completely expected Instagram to be a close second to Facebook, but boy was I wrong. Facebook was the dominating choice.  

However…62% of people who took our survey stated that they were over 35.  I decided to filter the results to see only the responses of those 24 and under, fully expecting Instagram to be #1; but once again, I was wrong. 

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So here are my takeaways:

  • Facebook is a very powerful platform, so don’t write it off just yet. 
  • Instagram will pass it soon and not look back for 24 and under, but it’s taking a little longer than I expected for that to happen. 
  • Don’t sleep on Twitter

Audio Consumption

We had 2,585 people chose to respond to this question

I expected to see a mixed bag of results with a few at the top close together.  While we push Spotify a lot because of the benefits I think it provides our artists not only currently, but also in the future, I didn’t expect it to be so far ahead of the other choices; especially when factoring in all age groups. 

Here’s what it looks like for 24 and under only:

So here are my takeaways:

  • If you haven’t figured out how big of an impact Spotify is making on our scene, here’s your proof. 
  • 50% of our fans consume the majority of Texas/Red Dirt music they listen to on streaming platforms.  For fans 24 and under, it’s 80% 
  • Apple Music is definitely worth keeping an eye on.  As of right now, what they offer artists and fans for our scene is minuscule compared to Spotify, but it’s a clear #2. 
  • 10% of our fans still purchase the bulk of the music from iTunes. Get that money while you still can!
  • Pandora is still kicking!
  • Our fans and YouTube have, and have always had a weird relationship. 

 

Author: Chris Fox

Music addict, a sucker for heartbreak songs, and avid Houston sports fan! I'am also the Editor-in-Chief of Texas Music Pickers.

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